HMA Digital Marketing: Yorkshire based agency for website design and development, online branding, online digital PR, email marketing and SEO

August 2010 - MEPC iPhone App Launch

HMA are delighted to announce the launch of MEPC’s first iPhone App giving customers immediate access to office, laboratory and industrial availability across the eight MEPC Business Estates.

The information within this App is taken from the MEPC website, so that availability information is all updated in a central location.

Following this launch, MEPC are exploring opportunities to expand the reach of this App to other devices including the iPad, Blackberry and Android.

The App is available now and can be downloaded for free from the App store

August 2010 - Sheffield Engineering Gateway

HMA Digital Marketing has designed and developed a new website for Sheffield Engineering Gateway (SEG) – an initiative of the Engineering Faculty at the University of Sheffield set up to facilitate collaborative partnerships between companies and the University.

The new website provides a portal into the world-class expertise and facilities available within the Engineering Faculty of the University, providing users with the tools to search or browse these areas for information specific to their requirements.

With details on how to work with the University, short course information, links to commercial centres and funding opportunities, this site is a one-stop-shop for businesses looking to benefit from services that the University can offer.

Powered by HMA’s Microsoft Certified CMS, the SEG team has the ability to update the information throughout the site including all the expertise and facility information that powers the search.

The site also includes an introductory video from Neale Daniel, the Gateway Manager, who was keen to put his personal touch on the site and provide a face to the organisation.

“We are very impressed with how the project has run and the support provided has been second to none.” Neale Daniel, Gateway Manager, University of Sheffield.

Other University Faculties are now interested in adopting this website structure to facilitate business relationships within their own industries so watch this space!

www.shef.ac.uk/seg

August 2010 - MEPC TV Launch

One of HMA’s commercial property clients, MEPC has today launched MEPC TV, providing a platform for the company to showcase its activities on and around the eight MEPC Estates via a video portal.

Operating at a business to business level, MEPC needed to ensure that information is accessible 24/7 and whilst You Tube is an excellent platform for sharing video content, this and many other Web 2.0 sites are often blocked on corporate networks. Having recognised that this could reduce the reach of video content for MEPC’s target audience, HMA has provided MEPC with a dedicated video streaming server and created the MEPC TV platform to overcome these restrictions.

Rick de Blaby, Chief Executive of MEPC comments “We are always looking for new ways to engage with people, MEPC TV is a new and exciting concept that allows us to really showcase what we do every day on our Estates”.

HMA has also been working with MEPC to launch its first iPhone app which will provide the ability to view current availability across its portfolio – this will be available from the App store soon so watch this space!

www.mepc.com/tv

July 2010 - New Brand Identity for Spacia

Spacia – one of the UK’s largest small business landlords has rebranded as ‘Network Rail Property’.

Following the decision to enhance the Network Rail brand by incorporating the property arm of the business under the umbrella identity, HMA Digital Marketing has updated the look and feel of the website to follow the new guidelines.

Having worked with Spacia for over 15 years, HMA worked closely with the marketing, IT and corporate affairs departments of Network Rail to achieve consistency between this and the main website, thus ensuring that the user experience when navigating between the two is seamless.

HMA was able to implement the new brand quickly and economically as the recently redeveloped website operates on a template basis using HMA’s Microsoft Certified Content Management System.

www.networkrail.co.uk/property