HMA - Roberts Graphics - Used Printing Machinery
Roberts Graphics – Website and Search Engine Optimisation Strategy
Roberts Graphics Limited are leading suppliers of used printing machines, based in the UK and operating on internationally making it essential that the Roberts Graphics website and digital marketing strategy is successful.
HMA Digital Marketing initially built the first Roberts Graphics website back in 2001 and with the company moving leaps and bounds since then, 2007 saw a new look site which catered for their expanding needs.
The new site, built on the .NET platform and using HMA’s content management system provides Roberts Graphics with the ability to update information on the site and keep their ever-changing product list updated for up-to-the-minute availability. Product and customer data can be extracted from the system to integrate with other systems. Visitors to the site are presented with a full list of machines available with the added benefit of creating their own ‘favourites’ list to request more information on multiple products at the same time.
Appearing at the top of the search engines was critical to the success of Roberts Graphics digital campaign. HMA therefore embarked on a search engine optimisation campaign to maximise the digital presence of www.robertsgraphics.co.uk. By employing SEO techniques, we have now achieved Google first page listings for a large number of the target keywords including ‘Used Printing Machinery’, ‘Second Hand Printing Machinery’ & ‘Used Heidelberg’ ensuring that Roberts Graphics remain ahead of their competition on both a national and international level.
“As one of HMAs longest standing customers we can say from great experience that the commitment and professionalism shown by all the team there is second to none. Whether it be a small question or a more technical problem there is always someone there willing to help and spend the time to solve the issue. After the launch of our new website last year we have had a fantastic response which is down to the hard work and dedication of the team at HMA. They have taken our needs and adapted them into a well functioning and lead generating business tool.”
James Roberts, Roberts Graphics
