HMA Digital Marketing: Yorkshire based agency for website design and development, online branding, online digital PR, email marketing and SEO

The prestigious Grand Prix event marked the culmination of a series of Fresh Award ceremonies that had been held in Yorkshire, the North East, the North West, the Midlands, East Anglia and Wales with the winners from each region all qualifying for the overall Grand Prix prizes.

HMA previously won the award for best website in the Yorkshire finals and beat off stiff competition from all the regional winners at the Grand Prix event to come out on top, receiving the gold award for K3. 

The brand and positioning statement had to be effective for both B2B and B2C and needed to work across both digital and traditional media. The digital illustrations were a key part of the brand identity and provided a flexible library of images which could be adapted for each new campaign.

The TV campaign utilising these illustrations was recognised by Adline with the following comment:

"It's never easy to make animated TV ads work against big budget reality, but this shows it can be done. Spot on for the target market - lively, colourful and stylish. Made me want to go shopping and that's an achievement in itself".

HMA created the Elite customer loyalty scheme and captured over 30,000 members details mainly through the website and touch screen information points. This scheme was instrumental in encouraging repeat visits and achieving an exceptional increase in footfall of 20%.

As a result of this work The Light won the Sceptre Marketing award.

Activities for children were based around Halloween and included mask making, a Horror Maze, Spooky Sleepover and an execution display which included Albert Pierrepoint's hood and noose plus a Fire and Demons horse show. For aults there were late night ghost hunts and regression evenings.

HMA designed the identity for the promotion and managed an integrated campaign which featured pay per click, web banners, email, digital PR as well as traditional media.

The results were outstanding with vistor numbers exceeding expectations and all of the events reaching capacity.

The firm was a large regional practice with some dealings in Europe and had many smaller companies as clients but wanted to target larger client companies more suited to the level of service they were supplying. They also wanted to present a more dynamic brand that would set them apart from other accountants. We carried out diagnostics and together with the organisation decided to adopt the name Eura Audit UK, which was much more indicative of the size of the company and its European connections.

HMA developed and implemented the new brand and managed the launch event. Knowing it would be a difficult to gain a great deal of interest in the launch of an accountants brand, we took an innovative approach and persuaded the partners to take part in a launch video in the style of Resevoir Dogs - see visuals. The launch was successful and the organisation has been very successful in attracting new accounts of their preferred status.