New look for accountants
Accountants take their ties off!
Established in 1939 by Kenneth Lishman, the organisation by 1994, had become known as Lishman Sidwell Campbell and Price - clearly in need of a name change!
HMA was commissioned to manage the renaming and rebanding of the organisation.
The firm was a large regional practice with some dealings in Europe and had many smaller companies as clients but wanted to target larger client companies more suited to the level of service they were supplying. They also wanted to present a more dynamic brand that would set them apart from other accountants. We carried out diagnostics and together with the organisation decided to adopt the name Eura Audit UK, which was much more indicative of the size of the company and its European connections.
HMA developed and implemented the new brand and managed the launch event. Knowing it would be a difficult to gain a great deal of interest in the launch of an accountants brand, we took an innovative approach and persuaded the partners to take part in a launch video in the style of Resevoir Dogs - see visuals. The launch was successful and the organisation has been very successful in attracting new accounts of their preferred status.
