Royal Armouries Museum
Royal Armouries Museum - Spooky!
The Royal Armouries Museum is Britain's oldest national museum and looks after a collection of world renown arms and armour. HMA was responsible for promoting a new programme of October half-term events which was targeted at both adults and children called - Spooky!
Activities for children were based around Halloween and included mask making, a Horror Maze, Spooky Sleepover and an execution display which included Albert Pierrepoint's hood and noose plus a Fire and Demons horse show. For aults there were late night ghost hunts and regression evenings.
HMA designed the identity for the promotion and managed an integrated campaign which featured pay per click, web banners, email, digital PR as well as traditional media.
The results were outstanding with vistor numbers exceeding expectations and all of the events reaching capacity.
