HMA Digital Marketing- Data capture and reporting
HMA Digital Marketing will gather, store and supply reports for analysis which are tailored to your company's specific requirements and can be used for making strategic decisions.
Data collected may include email response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators, and used to improve a website or marketing campaign's audience response.
In addition we will provide web traffic reports (web stats/web analytics) tailored to your requirement which can include:
- Site traffic – number of visits by month/week/day etc., plus time spent on site.
- Site entry – analysing the best techniques to acquire customers including affiliates, banners, emails, search engines. Which keywords bring best return, who is visiting and revisiting, and what are they looking for?
- Site behaviour – how do visitors navigate (click paths) what content are they interested in, do they come back, and where can design or content be changed to improve navigation?
- Site action – what pdfs/banners are most viewed and what internal search terms are being tried?
