So what do we mean by managing your online/ digital brand or reputation?
You would expect Brand Strategy to be more than just making sure your logo and corporate image is properly represented on a website, intranet or email - and of course it is!
Having said that, ensuring your corporate image is presented accurately can be a challenge when having to deal with accessibility issues, web friendly fonts etc., particularly when even some of the leading identity specialists still don't take into account the peculiar requirements of the digital world.
The speed of your website, ease of navigation, relevant content all have a bearing on how your organisation is perceived but what if you are a major player in a particular sector and your website appears below much smaller, less capable competitors in natural search engine listings - what affect will that have on the perception of your brand?
Email marketing and viral marketing campaigns have the potential to do a lot more harm than good if both content and delivery mechanisms are not up to speed.
Of course, every day many businesses are rated and slated online. Keeping track of what is being said and having a strategy to protect your reputation cannot be ignored.
HMA Digital Marketing has the necessary in-depth skills and experience to ensure that brand values are fully and correctly portrayed.
HMA has provided an exceptional service on many levels. The team’s understanding of our brief and corporate guidelines has made the process far easier than it could have been - working with HMA on this project has been a rewarding and exciting experience. I would recommend their web services without hesitation.
Amber Kennedy, Marketing Manager, MEPC Limited
