Biotechnology & Healthcare Marketing and 3D Animation | Biocommunication
HMA Digital Marketing supports companies and public sector organisations in the healthcare, technology and biomedical sectors
Our work in these areas combines our extensive and award-winning digital marketing capabilities, including website design and development, brand creation, 3D animation and loyalty schemes, with the considerable experience of HMA’s Business Development Director, Dr Ceri Batchelder.
Understanding your business
We understand the dynamics and complexities of the healthcare, technology and biomedical sectors and will work with you to create a customised marketing strategy.
Business Development Director Ceri Batchelder has a unique scientific and business background which gives her a comprehensive understanding of the healthcare and biomedical fields, particularly in the area of technology management and commercialisation.
Ceri has held business development roles at global medical device company Smith & Nephew PLC and at Manchester-based biotechnology firm Epistem Ltd, as well as an innovation management role at the University of Manchester's knowledge transfer company. She has a PhD in biology and an MBA from Manchester Business School, and has worked as a research scientist in laboratories in the UK and the USA.
Identifying key messages
When you’re so close to your subject matter, it can be difficult to identify which key messages are most significant for your audience. With our communications and digital marketing capabilities, we can help you to select and convey these messages.
Communicating effectively
Relaying complicated science and technology messages in a straightforward yet effective way can be challenging – especially to audiences who might not be familiar with the subject matter.
We can help you to break a complex subject matter down into components that can be communicated in an effective, understandable and memorable way.
Thinking creatively
There are a multitude of ways in which you could reach your audience through digital marketing, including dynamic websites, email marketing, 3D animations, digital PR and customer loyalty schemes. HMA has an established history of implementing successful digital marketing strategies in the healthcare and technology sectors.
The types of organisations we work with:
Public sector
University research projects
NHS initiatives and NHS consultant physicians
Regional Development Agency healthcare/innovation projects
Government healthcare/innovation projects
Public understanding of science projects
Innovation initiatives and networks
Private sector
Medical device companies
Healthcare companies
Biotechnology/biomedical/biopharmaceutical companies
Technology companies, largely healthcare or biomedical-related
University technology commercialisation companies
Patent attorney firms
For more information, please contact Ceri on ceri@hma.co.uk
