HMA Digital Marketing: Yorkshire based agency for website design and development, online branding, online digital PR, email marketing and SEO

Usually the higher website pages are ranked and listed by search engines such as Google and Yahoo the more searchers will visit your website. In fact if your site is not listed on the first couple of pages it is unlikely your site will receive much in the way of organic search engine traffic. This is where increasing your page rankings with Search Engine Optimisation (SEO) comes in.

Google dominates the search engine market. The most accurate indicator of search engine usage based on search volume:

Source - Hitwise, May 2009

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Increasing page rankings with search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (organic or algorithmic) search results for targeted keywords.

HMA's SEO service can help in getting your website to the top of search engine listings and whilst we concentrate on Google listings we do not ignore the other major search engines.

To achieve this we identify the keywords and phrases used by searchers and incorporate these within the pages of your website using the following process:

Understanding search habits

To increase website visitors, improve your current search engine position and help us establish and monitor future targets we produce a list of keywords by seeking the most popular and frequent search terms in e.g. Yahoo, Google and MSN. At the same time, we review identified competitor sites for placement and strategy.

Content creation and implementation

We examine your existing content, compare it to our keywords list, then update it accordingly, adding new content to existing pages where appropriate and adding new pages for additional SEO-friendly content where required.

Ongoing management

To maintain a high page ranking position and continually increase website visitors, we continuously monitor, review and revise content and keywords, then make improvements as required. We also use online PR to help boost your presence on the web.